Narrator, March Mammal Madness [2017, 2018, 2019]

  • Wrote educational narrative arcs about the behavior, ecology, evolution of lesser known mammals that incorporated both current research and conservation practices. Disseminated these narratives through Twitter (#2017MMM, #2018MMM, #2019MMM). In 2017, 3,993 individual Twitter users participated, 250 educators requested early access. Estimated reach: 4,000-9,000 unique individuals. In 2018, more than 1,500 educators serving over 120,000 students requested early access. So far in 2019, over 1300 educators requested access in the first 48 hours.

Research Blog [link]